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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas high-end jets are drawing buyers with their smooth silhouettes, plush cabins - and progressively, their use of alternative fuels.<br> |
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<br>Fuel producers and jetmakers are eager to [display unique](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) forms of aviation fuel deemed less hazardous to the climate, from [utilized cooking](https://www.bloomberg.com/profile/company/MNELF:US) oil to the definitely less attractive meat waste.<br> |
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<br>[Business jet](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) operators, like airlines, have bowed to environmental pressure on air travel and committed to halving carbon emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that embracing eco-friendly fuel to suppress emissions might make company jets more appealing to environmentally mindful buyers - particularly corporations facing questions over sustainability from shareholders or green project groups.<br> |
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<br>The schedule of less polluting private jets might also spare the rich and well-known the unfavorable promotion experienced by Britain's Prince Harry and his partner Meghan over a current personal jet journey to southern France.<br> |
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<br>Five Gulfstream jets on [display](https://www.businessnews.com.au/Company/Mission-NewEnergy) in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br> |
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<br>The newest waste-based fuels include "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.google.com/search?kgmid=/m/0cqd_rb) [producer](https://pitchbook.com/profiles/company/51278-86) World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our item is inedible."<br> |
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<br>A few of the other 79 airplane on [display](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) are anticipated to be powered by 150,000 gallons of other sustainable fuel mixes [expected](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets [represent](https://www.bloomberg.com/profile/company/MNELF:US) less than 0.1% of total annual carbon [emissions](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) worldwide, however can discharge, usually, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter company Victor.<br> |
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<br>Prince Harry has actually [defended](https://www.crunchbase.com/organization/mission-newenergy) his occasional usage of personal jets to guarantee his family's safety, and has actually stated that on the unusual events he does not fly he offsets his emissions.<br> |
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<br>But planemakers state occurrences such as the furore over his travel plan have added fresh [difficulties](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) for a market already aiming to validate its contribution to cutting business expenses.<br> |
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<br>"Incidents of flight shaming including making use of personal jets are unfortunate when you think about that our market has actually provided fuel effectiveness improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks [increased sustainable](https://www.bloomberg.com/profile/company/MNELF:US) fuel usage will help the industry make inroads with corporations and wealthy purchasers. According to industry data, billionaires just have a 19% company jet ownership rate.<br> |
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<br>But even an image transformation - with jets sporting sticker labels like "this airplane flies on eco-friendly fuels" and organisers [including alternative](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) fuel pumps for going to planes - is unlikely to please all critics at the Oct 22-24 high-end jet event.<br> |
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<br>Environmentalists and some experts remain [skeptical](https://forest500.org/rankings/companies/mission-newenergy-limited) that biojetfuels, generally mixed 50-50 with kerosene, will make a significant influence on public perceptions about high-end travel.<br> |
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<br>"No amount of [Jatropha](https://www.crunchbase.com/organization/mission-newenergy) or Brazil-nut fuel can make company jets look eco-friendly," stated air travel analyst Richard Aboulafia.<br> |
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<br>Demand from service jet operators for eco-friendly fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, could expand production approximately 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and [experts](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) are likewise seeing more interest from customers who wish to purchase carbon credits to [offset emissions](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, [stated emissions](https://forest500.org/rankings/companies/mission-newenergy-limited) played a function in a business jet usage research study his company just recently completed for a [Fortune](https://pitchbook.com/profiles/company/51278-86) 500 company.<br> |
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<br>"At the end of the day, I think that rate, cost per hour, range, speed and performance, that's still the (sales) driver. But I think people are becoming more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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